Mediation Chain
Mediation Chain
The Mediation Chain feature enables you to sequentially call different ad units within a mediator. These multiple calls can result in a positive lift of up to 30%.
How to Create a Mediation Chain
To set up a mediation chain, you need to configure multiple ad units within your chosen mediator, each with descending price floors.
Process:
- The system attempts to sell an opportunity at the highest possible price.
- If the first ad unit returns a no-fill, the next ad unit in the chain is called.
- This process continues until an ad is filled or the chain is exhausted.
🔹 Best Practices
- Limit the chain to a maximum of 5 ad units to maintain efficiency.
- Do not mix mediators—each chain should be within a single mediation platform.
- Set the last ad unit's price floor to 0 to avoid losing opportunities.