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Mediation Chain

Mediation Chain

The Mediation Chain feature enables you to sequentially call different ad units within a mediator. These multiple calls can result in a positive lift of up to 30%.

How to Create a Mediation Chain

To set up a mediation chain, you need to configure multiple ad units within your chosen mediator, each with descending price floors.

Imagen de aplicación

Process:

  1. The system attempts to sell an opportunity at the highest possible price.
  2. If the first ad unit returns a no-fill, the next ad unit in the chain is called.
  3. This process continues until an ad is filled or the chain is exhausted.

🔹 Best Practices

  • Limit the chain to a maximum of 5 ad units to maintain efficiency.
  • Do not mix mediators—each chain should be within a single mediation platform.
  • Set the last ad unit's price floor to 0 to avoid losing opportunities.